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PostPosted: Sun Jun 29, 2008 12:07 am 
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http://www.hagstromguitars.com

Does anyone know if Frank actually used a Hagstrom Viking? If so, does anyone know what albums he may have used it on? From the new Hagstrom ad:

Nifty Tough & Bitchin'

Back in 1967, Frank Zappa created an advertising agency in New York City called "Nifty Tough & Bitchin'" as another creative outlet associated with, but not directly tied to his musical endeavors. This ad agency, in a very short amount of time, mounted various professional advertising campaigns for clients such as Hagstrom Guitars, Panther Combo Organs, and even Remington Razor Blades in addition to art direction for the Mother's of Invention album covers.

The Hagstrom campaign was one of the first campaigns launched by Nifty Tough & Bitchin'. It features 3 print ads: "Nifty", "Long and Slippery", and "Folk Rock is a Drag", and a radio spot: "Long and Slippery". Using himself as the subject matter of the ads, Frank does a masterful job crafting these ads showing that he is not only a musical genious, but also an astute business man, and savvy marketeer. Frank was responsible for art direction of the various ad campaigns, and he was also skilled in the technical aspects of ad creation handling layouts and creating the blue lines for print media.

With arresting images, catchy headlines that tied in the strengths of the product while pushing the boundaries of traditional copy, and challenging the reader with his gaze, Frank's Hagstrom campaign was quite successful and effectively introduced the brand into the United States. The "Nifty", "Long and Slippery", and "Folk Rock is a Drag" ads ran in Hit Parader magazine and Song Hits magazine in the fall/winter of 1967.

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PostPosted: Sun Jun 29, 2008 11:40 am 
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that must be the guitar in this photo

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still shot 1967 new york

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PostPosted: Sun Jun 29, 2008 1:02 pm 
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He did.

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PostPosted: Sun Jun 29, 2008 1:17 pm 
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Help, I'm a Rock wrote:
He did.


Cool. Do you (or anyone) know what recordings he has used it on?

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PostPosted: Sun Jun 29, 2008 1:26 pm 
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I think Bongo Fury had some Hags on it. I'm sure there are more.

The Viking is a really nice guitar. I wish I hasn't sold mine a few years back. The new ones are good, but "farmed out" to Asia for parts. IIRC.

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PostPosted: Mon Jun 30, 2008 7:00 am 
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I seen the Remington advert with Frank on the internet once :roll:

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PostPosted: Mon Jun 30, 2008 11:31 am 
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Help, I'm a Rock wrote:
I think Bongo Fury had some Hags on it. I'm sure there are more.

The Viking is a really nice guitar. I wish I hasn't sold mine a few years back. The new ones are good, but "farmed out" to Asia for parts. IIRC.


Thanks for the info! I recently picked up the Epiphone Casino (Korean) for $400.00 out the door brand new. I was truly surprised by how well it was made and played. I got it for so little because the back of the headstock was stamped 2ND, or "second", but as far as I can tell it was a second only from a natural blem on the wood itself (a tiny knot which looks cool actually). I like to think that 2ND refers to "tuned" instead of "second" - ha, ha. Try out a new Hag. Maybe it will surprise you Rock.

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PostPosted: Mon Jun 30, 2008 11:43 pm 
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PostPosted: Tue Jul 01, 2008 1:59 am 
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If hagstorm was used on bong fury it was probable this one.

Image

Casino epiphone there is another photo around with the E more visible :mrgreen:


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PostPosted: Tue Jul 01, 2008 12:31 pm 
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cleon wrote:
Casino epiphone there is another photo around with the E more visible :mrgreen:


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Are you sure that's an Epi? Looks like a Gibson headstock to me.

:?

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PostPosted: Tue Jul 01, 2008 12:51 pm 
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immersive wrote:
cleon wrote:
Casino epiphone there is another photo around with the E more visible :mrgreen:


Image


Are you sure that's an Epi? Looks like a Gibson headstock to me.

:?


I had the same thought.

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PostPosted: Wed Jul 02, 2008 10:23 am 
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mmm you could be correct fellas maybe it is not the epi i seen Zappa with on flicker.has the headstock was not visible?
gibson has owned the two companys since it bought epi in the 50s that is why gibson can use the casino shape E shape.

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PostPosted: Thu Jul 03, 2008 7:20 am 
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Frank probably didn't own an Epiphone. However Cleon is talking about a photo that shows FZ with an Epiphone. I am trying to establish when FZ and the Mothers gear didn't turn up, so he borrowed what I thought was an Epiphone Casino from John Mayall. Amazingly Jimmy Carl Black remembered this occasion, and it was Mick Taylor from whom he borrowed the guitar. Its something with a 335 shape but not a casino, and according to someone who knows about taylors gear he has an epiphone with a 335 shape. What does 335, 340, 345, all those numbers mean?

Still trying to work out which gigs the Mother's gear missed in '67.

I had no idea that FZ had an Ad agency - I am impressed.

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PostPosted: Thu Jul 03, 2008 7:35 am 
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slime.oofytv.set wrote:
Image


Years ago I saw a wants from Nobbi Obermanns. He wanted a 'long and slippery catalog', but also- if memory serves me well - he wanted a Long and slippery poster too. Did Hagstrom issue this image as a poster. I would love to see the Hagstrom Catalogue from '67. Have you got one? Where is Nobbi these days.

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PostPosted: Tue Jul 08, 2008 11:24 pm 
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diplomaticpermissiondeepi wrote:

I had no idea that FZ had an Ad agency - I am impressed.


I know! Who would've thought...?

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PostPosted: Fri Jul 11, 2008 11:27 pm 
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Tried the Viking yesterday. Kicks ass. Couldn't get it for the price I wanted. Will try again. Hee hee. :twisted:

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